DIGITAL MARKETING
Being your journey with us.
Electronic marketing more commonly referred to as internet marketing is the process of communicating the right message to the right audience with the use of the web and other forms of media. This consists of emailing, social media networks, web banners, 4 texts, and multimedia messaging 12.
Here are some key aspects of digital marketing:
Search Engine Optimization (SEO): Making your website better to appear on the search engine result, hence, the inflow of traffic from related sites.
Content Marketing: Providing useful and relevant information for your audience to get and retain their attention.
Social Media Marketing: To reach your target audience through posting different items, products or opening our accounts on social sites such as Facebook, Instagram, and Twitter among others.
Pay-Per-Click (PPC) Advertising: Buying web space for a company’s advertising to be placed specifically on Search engines or social sites.
Email Marketing: Direct marketing via e-mail to share new products or services within the market with prospects and customers.
Affiliate Marketing: Selling your products through other companies or other popular personalities in exchange for an agreed percentage of the sales
Course Modules :
- Introduction to Digital Marketing: Overview of digital marketing concepts and strategies.
- Search Engine Optimization (SEO): Techniques to improve website visibility on search engines.
- Content Marketing: Creating and distributing valuable content to attract and engage an audience.
- Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter for marketing.
- Pay-Per-Click (PPC) Advertising: Managing paid advertising campaigns on platforms like Google Ads.
- Email Marketing: Strategies for building and nurturing an email subscriber list.
- Web Analytics: Using tools like Google Analytics to track and analyze website performance.
- Mobile Marketing: Marketing strategies specifically for mobile devices.
- Affiliate Marketing: Promoting other people’s products and earning a commission.
- Online Reputation Management: Managing and improving the online perception of a brand.
- Conversion Rate Optimization (CRO): Techniques to increase the percentage of website visitors who take a desired action.
- E-commerce Marketing: Strategies for selling products online.
- Video Marketing: Using video content to promote products and services.
- Digital Marketing Strategy
